Massive IT Solutions Website design in Chennai

The Immense Potential Of The Integration Of AI & Web Designing



A lot of the biggest global eCommerce players are slowly beginning to change their attitude towards online shopping and, therefore, their approach to website development. Thriving eCommerce brands are unreservedly integrating innovative technologies in their work - chatbots, voice search, and other AI-based solutions.

It is predicted that all of the largest eCommerce brands in the world will be using voice as well as visual product search technology in a few year's time. In addition, the implementation of artificial intelligence solutions in website development will enable these companies to gain a better and more comprehensive perception of the needs and demands of their consumers. Properly implemented AI solutions are expected to bring a 30% increase in market revenue to those who take the initiative to do so.

The Benefits Of AI In Web Designing


● Faster, Voice-Based Search Capabilities

Customers want information faster and in the easiest way. Voice search is already a popular search option among young people, and soon, this technology will be more and more in demand. From Siri to Alexa and Cortana, voice search solutions based on deep learning systems are all the rage. Voice search options have now become an integral part of eCommerce website development.

● Improved Consumer-Brand Interactions

Chatbots have made the communication process more natural. Based on artificial intelligence, they will soon learn to recognize human emotions. Online shoppers are increasingly beginning to find it easier to interact with a website through chatbots. Why? Because they help in eliminating all the communication barriers that otherwise existed, making the shopping experience even easier and more enjoyable for the customer.

By implementing AI, the interaction via chatbots will not only be similar to a conversation with a real shopping consultant but might even be better because chatbots are unbiased and aren't hindered by language, accents. The chatbot market share is expected to reach close to $3.5 billion by 2021. Therefore, eCommerce brands that want to stay on-trend will have to consider setting up a chatbot while developing a website, especially if they want to gain the edge over their competition.

On the other hand, designers who don't necessarily seem incredibly creative often are able to come up with more innovative designs by sheer virtue of being enthusiastic about a project and wanting to do a genuine job as well as satisfy their clients.

● Personalized Shopping Experiences

By using AI solutions, eCommerce companies will be able to tailor their websites to meet the needs of their customer base. Real-time learning technology assesses customers' moods and understands their preferences. According to the information received, this technology will make it possible for these brands to dynamically modify their website for each customer, even including the search on the website. Additionally, they will also be able to offer their customers the capability to -

view product recommendations on the fly,

modify prices as and when they prefer,

display personalized advertisements,

stream tailored video content to drive sales, and much more.

By shopping online from home, the customer can be in charge of a new web experience. With the increasing number of online purchases, user engagement will be taken to a whole new level. With the implementation of AI-based processes, the online store experience becomes more and more personalized.

The goal is no longer just to make the website navigation intuitively clear, but to provide the customer with a perfect shopping environment where a person can easily get what they want, when they want it, and feel like everything in the store has been created especially for them.

● Taking Marketing To A Whole New Playing Field

Machine learning, as part of the analysis of artificial intelligence and big data, gives way to numerous possibilities for online marketers. Technologies allow marketing predictions to be made based on customer behavior. Marketers will be able to gain insights on everything from what sort of products their customers are most likely to buy next, which products annoy customers the most, and what the preferred devices and channels for access their website are, to what the price thresholds for individual users, as well as when customers are more likely to buy particular products. Knowing this will help them design and implement more efficient, intelligence-backed marketing campaigns.

A lot of small business that make this mistake end up having to build brand new websites from scratch again (meaning they end up spending needlessly on two websites and also waste a lot of time in doing so), or continue to operate with highly dysfunctional websites (simply because they neither have the skills nor the budget-flexibility to hire personnel skilled enough to maintain such advanced websites) leading to higher drop out rates and significantly lower conversions. In essence, it's okay to hire a web design agency that is known for building state-of-the-art websites for huge global companies as long as you let them know that they will have to build one to suit your own needs, state-of-operations, and business circumstances.

● Guage Their Proficiency In Creating Website Copy

This is another important factor that a lot of businesses fail to consider. Unless you have the copywriting skills required to catch the attention of visitors to your website, have them intrigued and then convince them to make purchases and buy products, then you should definitely think about the copywriting proficiency of a website design and development agency before hiring them.

Wondering why copy is so important? To put it simply, although the design aspect of a website is highly crucial, it only serves as the skeleton structure for a website. The real substance lies in functionality and communication - which in turn takes place through content. Website copy is one of the primary forms of content on a website. Despite numerous websites beginning to rely on high-resolution videos, gifs, and animations solely, good old-fashion copy continues to be one of the most definitive modes of website communication. This is, however, not to say that videos, gifs, animations, and the sort, aren't effective at all. They are! It's just that they cannot be relied on solely to convey a message about a product or service. Videos, gifs, and animations have to be used sparingly and in conjunction with great copy, just to amplify the message and get it across better for people who respond to visual cues more.

● Guage The Quality Of Their Design Progression

● Designing

The growing field of ADI (artificial design intelligence) systems has influenced a major shift in the way websites are designed today. In a traditional environment, the UI design process is often overwhelming as you need a lot of creativity to keep it unique. It can start a team of designers sharing ideas amongst themselves, listing them out, and then exploring every one of the possibilities that arise as a result of adopting each of the ideas individually or a combination of them. Prior to even initiating any sort of testing, a project's wireframe is defined and translated into HTML so that the development process can begin. The process, as is well known, requires considerable effort, and mistakes are simply something that cannot be avoided.

Today, however, AI has quickly integrated into the online landscape, enabling designers to harness its power in the websites they create and produce superior functionality and user experiences. The Grid was one of the earliest instances of the integration of AI and website designing. It was an AI-powered design software that helped web designers and website owners achieve modern, personalized websites based on their specific needs, business activity, or personal preferences. Since then, several other successful entrants entered into this very space and elevated the AI-web designing game. Some of these companies using AI in the design of online environments include Firedrop, Wix, Squarespace, Adobe, and Bookmark.

Today, however, AI has quickly integrated into the online landscape, enabling designers to harness its power in the websites they create and produce superior functionality and user experiences. The Grid was one of the earliest instances of the integration of AI and website designing. It was an AI-powered design software that helped web designers and website owners achieve modern, personalized websites based on their specific needs, business activity, or personal preferences. Since then, several other successful entrants entered into this very space and elevated the AI-web designing game. Some of these companies using AI in the design of online environments include Firedrop, Wix, Squarespace, Adobe, and Bookmark.

Artificial intelligence can help elevate conventional UI design from something as simple as an image into a valid HTML markup code that maintains itself. Here, AI can systematically control the overall content of a web design, from visuals and typography to animations and other graphical information.

This is especially useful when design decisions are needed for specific types of websites. Since most website owners need new designs to complement launches of new product ranges or even their upcoming events, an AI process working in the background works as a perfect solution to help in staying up-to-date as well as competitive in the market. AI works by collecting information about a website and other significant data such as visitors, product catalog, drop out rates, etc. Once this data has been completely collected, the AI will decide upon and complete an ideal theme, map out the content, as well as most effective color schemes to create an entirely unique design for the website.

Moreover, AI isn't just about replicating intelligence, but an important part of building it is performing its functions as humanely as possible. For example, an AI-programmed autonomous car doesn't just obey the rules of the road, but it also learns to show signs of human intelligence when it comes into contact with another driver. Likewise, an AI-based chatbot interacting with a human user will not only be able to produce responses but respond to them in the most human way possible to create unique responses for every request.

● User Experience

AI now controls several key aspects of web design and plays a key role in defining the user experience. Thanks to the latest AI interventions in web design, designers are able to transform their online facade into a richer and more rewarding experience for the customer. AI has allowed designers to create interfaces that are much more engaging, responsive, and ultimately more human. Among the many achievements of AI that we see today, its most obvious role is in a myriad of AI tools. AI has transformed the modern web designing landscape and quickly established many standard parts of human-machine interaction. One of its most prominent instances of this is the proliferation of chatbots, which are now a part of almost every website or mobile application. With advanced AI algorithms and complex machine learning procedures, AI effectively bridges the gap between human cognition and machine automation.

● Web Diagnostics

While AI is typically deployed to improve web design functionality and user experience, it also serves as a diagnostic tool offering immaculate precision. With rapidly changing web design trends and the increasingly growing strict standards of search engines such as Google, the quality of a web design has become a key factor in the ultimate success of a brand's digital footprint. And although it is easier now to achieve a high-quality design, brands also need to ensure that that their sites are well-maintained by running tests periodically. However, due to the constant repetition of these tests, the source code is changed, which adds additional load to the process. These tests not only take time but often take a heavy toll on the website's performance.

AI-powered analytics tools can make it easier to gauge the quality of a website's design, observe its performance in real-time, and get real insights into how to refine it. With AI-powered diagnostic tools, brands can now effectively eliminate the need for any painstaking A/B testing and achieve better site design results. As design software has grown increasingly complex, the end product often comes with its share of challenges. Here, AI tools and applications can be used to develop and test different types of information, validate its authenticity, and examine the extent of its potential without any human intervention. Provided the AI program is trained and fed the right data adequately, it can help in eliminating tons of procedures that would otherwise have to be initiated while creating, diagnosing, or modifying a design. Artificial intelligence-based testers can be used to test website visual code, track web page behavior, and improve page aesthetics.


Your Trusted AI-Web Design Partner

Are you desperate for your business to gain the edge over its competitors through the adoption and assimilation of high-level technologies such as AI, Blockchain, Big Data, and IoT? Although you're on the right track, you will need a reliable partner to ensure that your digital transformation journey takes place as smoothly and effectively as possible. Reach out to us at Massive to help transform your business into one of the future by designing a website that is constantly able to keep up with the growing demands of its customers and evolving trends through the integration of powerful AI features and functionalities.